Week 4

7.

When purchasing from wine.com the customer must ensure that they agree to everything that the company has outlined in the Terms and Conditions. There is nothing in wine.com’s Terms that I would find unreasonable, and it is clearly outlined at the top that if any customer finds any of the Terms not to their personal liken then they are asked not to use the site.

User’s are asked to either intentionally or unintentionally violate any applicable law or regulation. They are also asked not to tamper with non public areas of the site and that unauthorised access may result in prosecution.

Wine.com also outlines how it will not be held liable for any loss of goods. The company clearly outlines that no matter what happens they are not held liable and the customers uses the site at their own risk. They say “IF YOU ARE DISSATISFIED WITH ANY PORTION OF THE WINE.COM SITE, OR WITH ANY OF THESE TERMS OF SERVICE, YOUR SOLE AND EXCLUSIVE REMEDY IS TO DISCONTINUE USING THE WINE.COM SITE.” This statement perhaps unreasonable as if the customers goods do not arrive in a reasonable condition then it can should not be deemed to be the customer’s fault.

8.

The use of encryption restricts unintended recipients from viewing the data, which are deemed confidential. Encryption is the procedure of transforming plain text to cipher text. This is turning text that can be read by anyone to text that can be read with someone with a secret decryption key. When ordering from wine.com the customer should not have to worry about entering sensitive information into the website, when wine.com asks for things like credit card number or social security number the data is encrypted with the best encryption software in the industry as they say – Secure Socket Layers (SSL). On a secure page like the ordering page on the wine.com website the lock icon at the bottom of the page will switch the lock from being open to being locked to show that the information is secure. The business uses data encryption to ensure online transactions, it plays four important roles.

  1. Digital authentication – allows both customers and the merchant to be sure they are dealing with who the other party claims to be.
  2. Integrity – ensures that the messages received are not changed during transmission by a third party.
  3. Non-repudiation – prevents customers or merchants denying they ever received or sent a particular message.
  4. Interception – if data is every intercepted encryption ensures privacy that prevents third parties.

9.

As Wikipedia describes it a ‘cookie in computing terms is a small piece of text stored on a user’s computer by a web browser. A cookie consists of one or more name value pairs containing bits of information such as user preferences, shopping cart contents, or other data used by websites.’

A cookie is data is data stored on the end users hard drive with information related directly to the end-users visit to wine.com. Any information placed in the cookie is accessible only to wine.com and they say in their statement that it will not be shared with anyone else. The use of cookies on wine.com is a unique session identifier which maintains shopping carts and state selections from different page requests, and allows wine.com to maintain information between visits. However wine.com do not find it necessary to have the cookie setting on their website and have made it clear that if the user rejects the cookie they can still browse the website, but unable to make a purchase. The cookies however make it easier for a user to log on and saves the user time when visiting the site again. Cookies also enable wine.com to track and target the interests of the users to enhance their experience and display products relating to a certain user’s preferences.

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